Hey there, fellow blogger! You and I share a common and ongoing struggle—generating higher traffic and reaching the right audience for our websites. I’m so glad you joined us here at Affinity to learn more about creating SEO friendly blog posts, which will help us tackle just that! I’ll give you a quick and simple overview of why SEO is so important and how you can start to integrate it into your own blog.
SEO stands for Search Engine Optimization. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Now that we have a better understanding of what SEO is used for, let’s get into how it can help your blog and business.
How is an SEO Friendly Blog Post Helpful?
SEO-Friendly Blog Posts Solve a Problem for Your Reader
They generate more traffic because they take the emphasis off of you as the writer and place it squarely on the needs of your readers. Doing the research to find relevant topics in your industry can solve problems that your customers face, and answer the questions they are asking.
SEO for Blogs Can Build Your Business
Writing a blog post that’s set up for SEO will result in traffic to your website for years to come. Ads expire, social media posts will get lost in the online noise, but SEO helps your blog for the long term. With just a little consistent effort you could make your blog posts grow over time leading more and more people to find you.
SEO for Blogs can Build Your Business
If done correctly, SEO-friendly posts can result in higher engagement, email list growth, and even product sales.
SEO Friendly Blog Posts Can Help Build Trust for Your Brand
Readers who find you in an Internet search are more likely to check out other posts you’ve written, and come back to your site in the future for help with additional problems. You will build authority in your niche and could eventually be seen as an industry leader!
How to Blog for SEO Success
Start With Your SEO Keyword Selection in Mind
Instead of using blog posts for personal storytelling or diaries, refocus on the topics your readers are searching for. Meeting their needs will help introduce them to other offers available on your website. Start with SEO. (We’ll give you a few great resources to find the best keywords for your business at the end of this post.)
Use H2 and H3 Headings to Your Benefit
Your headings should be rich in SEO keywords. Heading settings should not be used to increase your font size; they should be used to properly outline your post and relay pertinent keywords instead. H2 and H3 headings help Google recognize the main points of your posts which can also help with your ranking. They also help your readers easily scan and grasp your key points. If they see information in your headings that could be beneficial to them, they are more likely to stay and read the whole post.
Maintain a Keyword-Rich Structure
While it’s important to make sure you have plenty of keywords, make sure your use of them maintain the flow of your blog and seem natural. The key is to create a perfect mix of your tone and writing style along with those major keywords. If you start out by planning your blog to be SEO friendly and are intentional about your keyword placement, this should be pretty simple.
The most important areas to place keywords are:
- Blog Title
- Inside the first paragraph
- First H2 Heading (and other H2 headings as well if possible)
- At least one H3 heading
- Once per section of the text
- Conclusion paragraph
- Yoast Title
- Meta Snippet
- Focus Keyword
- File name for all images
(Wish you had that list in a printable? Keep reading! We’ve got one ready for you!)
6 Amazing Tools to Create SEO Friendly Blog Posts
Blog SEO Checklist – a checklist is always a great tool and we’ve created a free printable for you to use each time you write a blog post. It contains all of the suggested keyword placements we’ve outlined above. It will be valuable for you and help you create blog posts that are SEO friendly.
Online Keyword Search Tools
Keywords Everywhere – our favorite tool to find keywords related to our business, Keywords Everywhere is a paid extension for Chrome. Every time you Google a topic, it will bring up related keywords and other topic suggestions that people search for. It also displays how many times that specific topic is searched for per month. With Keywords Everywhere, $10 will get you 100,000 credits and should last for many months. Each Google search uses about 100 credits, but the extension can (and should) be turned off if you aren’t doing keyword research, that way it will seem as if it lasts for-ev-er!
Ubersuggest – Ubersuggest is a platform that gives your insights based on specific keywords. Type in a keyword and it shows you domain overviews, top SEO pages, keyword suggestions, content, and backlink data. There are free and paid versions of this service, so be sure to look into it to find out which version would be most beneficial to your business.
Answer the Public – This is a free platform that helps you find out specifically what people are searching for based on a topic, brand, or product. You can narrow your search for your specific country and language which can also be super helpful.
Google – This may seem like an obvious one, but it can be a very helpful tool. Make sure to pay attention to when Google auto-populates your search terms and shows what others have searched. Google will also give you suggestions based on what “people also ask”.
Yoast plugin for WordPress – If you use WordPress for your website, this Yoast plugin is a must. There is a free version of the plugin which will be all you need! This plugin will help you get more visitors via Google and Bing as well as help attract more visitors and increase engagement.
There are many more inexpensive and free options on the internet that can help you with your SEO strategy. It’s important you look into them yourself to find which best meets your business and ministry needs. We use several simultaneously.
Is Blogging Good for SEO?
Well, have we proven to you the benefits of SEO for your blog and business? Now you can stop wondering how to get your blog to rank higher on Google results. SEO is a simple, low effort content marketing strategy that will make your blog more successful. This blog post is a perfect SEO friendly content sample as we have included well over 10 different SEO keywords or phrases into this blog, right under your nose. 🙂 It doesn’t have to be difficult. Make sure you research your keyword selection, build a keyword-rich structure for your blog post, and use our blog SEO checklist to get the most out of SEO for your blog and business.
We can’t wait to see your success.